About be braver (Ltd)

be braver are a collective of professionals working exclusively from remote to serve freelancers, the self-employed and small businesses in the UK & Europe. We trade as a private company registered in the UK.

Reducing costs and adding convenience

We are focused on providing support for business critical digital services at an affordable cost to take the hassle out of managing technical issues. Find out more…

A little background

— by Axel Segebrecht (Founder & Director | Connect on LinkedIn)

Once upon a time be braver used to be called Brighter Computing. It was geared towards start-ups and had a focus on helping people communicate better using technology, incorporating a strong marketing element.

One day I happened across a potential new client who told me he was ready to be braver, move faster and be more modern than his competitors. I was happy about having found somebody who shared the same passion and enthusiasm for moving ahead at a quicker pace and embracing the digital world we live in.

Somebody, so it seemed, who was ready to live and breathe the Agile manifesto wholeheartedly and with the entire business.

“… be braver. It’s a motto, a mantra, a clear declaration of action and a ray of hope”
Axel Segebecht

Founder & Lead Consultant

Sadly, the board was not ready and the business decided to stick to their traditional ways. As dramatic as this sounds, it is but a single example of many engagements I have as a digital consultant where the wish was expressed by a client to become more responsive to users needs, increase speed of delivery over time wasted planning things to death and the rest of the business not fully coming on the journey with them.

My role, and that of my team, is about creating value for all users and stakeholders, and this requires a certain step change in the culture of the small to medium sized companies we work with.

At the time this story happened, I decided to step up to the challenge and changed the name of the business to reflect that renewed desire to make changes for the better and help people be braver and move things forward.

I felt ‘be braver’ – the infamous words my contemporary confidently and enthusiastically spoke to me – were a perfect motto and appropriate to put front and center.

…be braver. It has a message that’s clear as black and white. Either you are or you are not. With my team, I can help you to reach the better future you are looking for, by reducing risks through processes and frameworks which we have created throughout our more than 10 years of experience supporting single professionals to medium sized enterprises.

It’s a motto, a mantra, a clear declaration of action and a ray of hope to those who fight for positive change in their often stagnated and risk-adverse organisations. We are here to help you be braver now using the latest technology and keep your business critical services running reliably.

Let’s talk without any sales pressure – please reach out using the web chat or arrange a quick call free of charge.