# be braver now — Axel Segebrecht

> be braver now is the trading style of be braver Ltd, a one-person UK practice run by Axel Segebrecht. For more than 25 years he has helped small businesses make technology work for them: their websites, their email, their tools, and now the AI everyone is being told to adopt. People come to him when they have been left stuck — the person who built it has moved on, they were sold something that does not fit, or nobody will give them a straight answer. He advises, does the work, or teaches, often all three over the years. Plain English, no jargon, no lock-in.

## How Axel helps
- Advise: tell you what to do, in plain English, so you can decide with your eyes open.
- Do: handle the work and keep looking after it, so it stays off your plate.
- Teach: show you and your team how, at your pace, until you can do it without him.

A consultant only advises. A web person only builds. A trainer only teaches. Axel does all three.

## Who it's for
Owners and teams at small and mid-sized businesses in the UK who need honest advice about the technology their business runs on, or someone to take it on and look after it.

## Services
- [Choosing and using AI](https://www.bebravernow.com/ai/): Work out where AI actually earns its place, pick the tool that suits your business, set it up safely with your data, and get coached until it feels normal.
- [Looking after your website](https://www.bebravernow.com/website-care/): Hosting, domains and renewals, updates, security, backups and the small content changes, all handled. Your site and accounts stay yours.
- [Rescuing what won't work](https://www.bebravernow.com/rescue/): You paid for a tool, site or system and it still doesn't do what you were promised. Axel works out what's wrong and tells you straight whether it's worth saving or replacing.
- [Training and coaching](https://www.bebravernow.com/training/): Get confident with AI, your website, email, kSuite or Google Workspace, SharePoint or WordPress, one-to-one or for a whole team. Includes a course on adopting AI without losing control.
- [A new website](https://www.bebravernow.com/new-website/): A fast, secure site you actually own, built on 25 years of knowing what to leave out.
- [Email and collaboration](https://www.bebravernow.com/email/): Business email that arrives and is trusted, Microsoft 365 or Google Workspace admin sorted, and intranets and shared drives that earn their keep.

## Pages
- [Home](https://www.bebravernow.com/): People come to me when they've been left stuck — the three problems Axel is asked about most, and the six ways he helps.
- [About Axel](https://www.bebravernow.com/about/): Who Axel is and whether you can trust him, including what happens if he's unavailable.
- [Writing](https://www.bebravernow.com/posts/): Notes on AI, websites, security and keeping control of the technology your business depends on.
- [Get in touch](https://www.bebravernow.com/contact/): Message Axel, or reach him by email or phone.
- [Book Axel as a speaker](https://www.bebravernow.com/speaking/): Talks, panels, podcasts and interviews on using AI and business technology without handing over control of your data, your money or your judgement.

## Working with Axel
- Never locked in: your website, domains and accounts stay yours, and you can take them elsewhere at any time.
- Always in control: if a job is bigger than a quick change, you're told first and what it will cost.
- Always covered: named people and a written plan mean you're not stranded if Axel is unavailable.
- Initial calls are free, with no obligation, and if he isn't the right fit he'll say so.

## Writing
- [Writing index](https://www.bebravernow.com/posts/) — [RSS feed](https://www.bebravernow.com/posts/index.xml)
- Categories: [AI and Automation](https://www.bebravernow.com/categories/ai-and-automation/), [Security](https://www.bebravernow.com/categories/security/), [Privacy and Data](https://www.bebravernow.com/categories/privacy-and-data/), [News and Views](https://www.bebravernow.com/categories/news-and-views/)
- Substack: https://bebravernow.substack.com — the same writing by email.

## Legal
- [Privacy Policy](https://www.bebravernow.com/legal/privacy-policy/)
- [Terms of Business](https://www.bebravernow.com/legal/terms-of-business/)
- [Cookie Notice](https://www.bebravernow.com/legal/cookie-notice/)
- [Imprint](https://www.bebravernow.com/legal/imprint/)

## Contact
- Email: hello@bebravernow.com
- Phone: +44 (0)1908 95 02 02
- Book a call: https://www.bebravernow.com/call/
- Reviews: https://www.trustpilot.com/review/bebraveronline.com
- Mastodon: https://mastodon.social/@bebraver
- Facebook: https://facebook.com/bebravernow
- Company: be braver Ltd, registered in England and Wales, company number 06612298, Crown House, 27 Old Gloucester Street, London, WC1N 3AX.