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Do you need someone who has a track record for delivering complex, enterprise web and digital objectives?

Axel Segebrecht

I am a Digital Services & Senior Project Manager for hire from Milton Keynes, UK

Axel Segebrecht
Director & Founder be braver Ltd

Hire me to work on-site or from remote :

✅ Passionate about creating successful customer experiences for both clients and their customers

✅ Long-term partnerships with clients through consistent delivery & results

✅ Adding value by shaping products in innovative and progressive ways, utilising the latest technologies when necessary

Selecting from Scrum, Agile, Waterfall or Prince 2 methodologies, I take a pragmatic approach to problem-solving and deliver outcomes both iteratively and collaboratively – which fits well with start-ups and those who want to drive growth at a faster pace. 

Résumé

Key Skills

Problem solving

Analytical mindset 

Holistic view of business and technology 

Driving a collaborative culture 

Agility and adaptability  

With a broad yet deep technical knowledge, and the expertise acquired through running my own business, I can bridge the gap between tech and business to safely deliver projects. I can bring over 20 years of experience managing projects in marketing and IT for clients in the UK and Europe.

A strong consultative and marketing agency background means I can satisfy a wide range of challenging stakeholders’ needs effectively. Originally being from Germany and living in England for over 10 years, I have the ability to converse fluently in both English and German, which makes me an ideal candidate for international businesses with a German-speaking requirement.


Experience

Senior Digital Project Manager & Director/Founder (be braver Ltd, UK)

06/2008 – present

Senior digital technology consultant to start-ups, entrepreneurs and small businesses, analysis and advice to the management of technology businesses to establish value proposition and de-risking delivery during start-up/seed finance

Digital strategy consulting and project manager for public and private projects (e-commerce, content marketing), and social media marketing providing increased efficiencies to existing processes through transformation initiatives


Project Manager (Office Depot Innovation Hub, UK)

07/2019 - Present

Working with teams across the business and Europe to deliver key strategic projects with direct impact on generating sales revenue across seven countries.

Head of Digital (RSM Agency, UK)

04/2018 – 05/2019

Leadership on CRM/marketing automation, web and native app properties for a range of HE and finance sector clients

Delivery of Hubspot CRM, Wordpress and Silverstripe websites and development of native mobile apps using waterfall and Agile methodologies

Project Owner and Senior Project Manager (Omnigon Communications, USA)

07/2017 – 04/2018

Delivery of beta version / soft-launch of Premier League football club website and mobile apps  

Account management of Premier League and Bundesliega football clubs digital properties  and senior project manager of a multinational team of practising Agile (Scrum/Kanban) methodologies 

Digital Marketing & Senior Project Manager (Cranfield University, UK)

09/2015 – 07/2017

Delivery of a business critical, enterprise scale web project as Senior Digital Project Manager using Waterfall and Scrum methodologies, and shaping digital governance. Responsible for leading a project team of 30 people directly and over 100 stakeholders across the business and three external suppliers.

Designing and delivering digital marketing campaigns processes to improve interdepartmental communication and drive student engagement for the marketing and student recruitment teams

Designing and implementing a solution to support the digital services team deliver marketing related outputs with more speed and certainty for a wide range of internal customers and associated businesses

Shaping web architecture around Sitecore platform to leverage personalisation features for increased student engagement and recruitment 

Digital Services Manager & Programme Lead (The University of Northampton, UK)

08/2014 – 09/2015

Senior project manager delivering content separation of 10,000+ page website into distinct, customer-focused web channels to drive marketing’s recruitment efforts and increase user experience 

Introduced Agile (Scrum) methodology for digital project management, responsible for hire and management of multiple project management resources on £500,000+ web projects 

Responsible for maintaining and developing the University’s large estate (80+) of websites, campaign microsites and blogs, whilst managing a team of four direct reports of web/UX design, front-end development and content specialists 

Established senior digital governance groups to provide leadership and programme level decision making 

Developed new digital services team to deliver public, intranet and student channels with four direct reports and various indirect reports from across IT and marketing departments (social media, video, photo, content, development, applications)

Lead the overall digital capability in the organisation, providing input to Digital Transformation Strategic Plan for £330m Waterside project

Created a cloud-based digital strategy to deliver public & private communications capability for long-term growth and continual change. Introduced SharePoint 2013, Office 365 and Azure hybrid cloud model.

Interim Application Support Manager (University of Northampton, UK)

06/2014 – 08/2014

Leading a team of 16 direct reports of database and application specialists (Oracle, SharePoint 2013/Azure, Unit4/QL and Agresso), and a project team of six direct reports for a major digital project

Responsible for creation of digital operations team to facilitate content separation project and the introduction of staff intranet and student portal (SharePoint 2013 in Azure)

Web Project Manager (University of Northampton, UK)

10/2012 – 06/2014

Responsible for business as usual and project management of websites for the University of Northampton’s internal customers and a team of two direct reports

Requirements gathering and business analysis for business-critical enterprise scale web project

Digital Marketing & Project Manager (eCross GmbH, Germany)

09/2005 – 05/2008

Delivered improvements to operational processes, increasing product development turn-around times and driving growth through more effective marketing

Delivered a new web application using Agile project methodology and built around an API/modular framework to plug-in telecommunications services (e-commerce, reseller portal, CMS)

Senior Marketing Consultant & Director/Founder (Brighter Computing Ltd, UK)

09/1999 – 08/2005

Digital marketing strategy and execution for small and medium-sized enterprises, providing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) consulting

Provided consultancy and project management services to businesses reducing cost base and driving growth through delivery of projects using Agile and Scrum methodology with continuous process improvement at its heart

Marketing Manager & Director/Founding Partner (Communications Network Services, Germany)

03/1995 – 08/1999

Founding partner and director in a leading full-service marketing agency focusing on graphic and website design (HTML/CSS/JS), media and video production services to regional clients

Responsible for managing four direct reports and delivering client’s programmes and marketing objectives


Technical Skills

Project and Change Management (Methodology and tools)

Agile, Scrum, Kanban, Waterfall and Prince2, JIRA, Basecamp, Trello, Zenkit, Taiga, MS Project, Trac

Website Design (UX/UI) & Development

HTML5, CSS3, JavaScript (JQuery, Prototype), Basic working knowledge of PHP, Go, and Perl, CI/CD tools (Docker, Vagrant, Wercker, Jenkins)

Content Management, CRM & E-Commerce

Sitecore XP8, Wordpress, Drupal, SharePoint 2010 & 2013 (including Office 365), Microsoft Dynamics, Hubspot, SugarCRM, Magento, Salesforce CRM, Akero, Silverstripe 4

Web Servers & Operations

Linux (Ubuntu / Debian / CentOS), Nginx, Apache, PHP-FPM & HHVM (Hip Hop), MySQL, Docker, XEN, Windows Server 2003-13, PowerShell, Bash, VMWare, Git (includes but is not limited to Bitbucket, github/lab), Configuration Management (including Bash scripting, Puppet, Ansible & Salt)

Digital Marketing & SEO

Zapier (Marketing Automation and Integration),Google Analytics & Tag Manager, SEM Rush and a variety of SEO tools, Hotjar heat mapping, Yoast SEO for Wordpress, Klipfolio Dashboards

Video Production

Disk-based, digital high definition acquisition (XDCAM HD, etc.) and editing using Final Cut Pro, Adobe Premiere and Avid, solid sound and set-up lighting skills

Productivity & Office

Slack, Google Apps, MS Office 365 Suite, Adobe Creative Suite


Certifications

ITIL® Foundation (v.5.3)

Let’s talk without any sales pressure

Book a FREE consultation

Address

19 Simpson Road
Milton Keynes MK2 2DE
United Kingdom

Contacts

Email: [email protected]   
Messenger: m.me/bebravernow
Call: +44 (0)1908 464 198