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Hi there! Do you need someone who has a track record for delivering complex, enterprise web and digital objectives?

I am a Digital Services & Senior Project Manager for hire from Milton Keynes, UK

Yes
 

Hire me to work on-site or from remote

✅ Passionate about creating successful customer experiences for both clients and their customers

✅ Long-term partnerships with clients through consistent delivery & results

✅ Adding value by shaping products in innovative and progressive ways, utilising the latest technologies when necessary

Selecting from Scrum, Agile, Waterfall or Prince 2 methodologies, I take a pragmatic approach to problem-solving and deliver outcomes both iteratively and collaboratively – which fits well with start-ups and those who want to drive growth at a faster pace.

  • Day rate (on-site) - £399

  • Day rate (remote) - £299

All prices exclusive of VAT (where applicable)

Travel and expenses charged at cost where incurred

Let’s connect

Follow me on Twitter (axelsegebrecht) or find me on LinkedIn

 

Résumé

Key Skills

  • Problem solving

  • Analytical mindset

  • Holistic view of business and technology

  • Driving a collaborative culture

  • Agility and adaptability

With a broad yet deep technical knowledge, and the expertise acquired through running my own business, I can bridge the gap between tech and business to safely deliver projects. I can bring over 20 years of experience managing projects in marketing and IT for clients in the UK and Europe.

A strong consultative and marketing agency background means I can satisfy a wide range of challenging stakeholders’ needs effectively. Originally being from Germany and living in England for over 10 years, I have the ability to converse fluently in both English and German, which makes me an ideal candidate for international businesses with a German-speaking requirement.

Experience

Head of Digital (RSM Agency, UK)

04/2018 – 05/2019

  • Leadership on CRM/marketing automation, web and native app properties for a range of HE and finance sector clients

  • Delivery of Hubspot CRM, Wordpress and Silverstripe websites and development of native mobile apps using waterfall and Agile methodologies

Project Owner and Senior Project Manager (Omnigon Communications, USA)

07/2017 – 04/2018

  • Delivery of beta version / soft-launch of Premier League football club website and mobile apps

  • Account management of Premier League and Bundesliega football clubs digital properties

  • and senior project manager of a multinational team of practising Agile (Scrum/Kanban) methodologies

Digital Marketing & Senior Project Manager (Cranfield University, UK)

09/2015 – 07/2017

  • Delivery of a business critical, enterprise scale web project as Senior Digital Project Manager using Waterfall and Scrum methodologies, and shaping digital governance. Responsible for leading a project team of 30 people directly and over 100 stakeholders across the business and three external suppliers.

  • Designing and delivering digital marketing campaigns processes to improve interdepartmental communication and drive student engagement for the marketing and student recruitment teams

  • Designing and implementing a solution to support the digital services team deliver marketing related outputs with more speed and certainty for a wide range of internal customers and associated businesses

  • Shaping web architecture around Sitecore platform to leverage personalisation features for increased student engagement and recruitment

Digital Services Manager & Programme Lead (The University of Northampton, UK)

08/2014 – 09/2015

  • Senior project manager delivering content separation of 10,000+ page website into distinct, customer-focused web channels to drive marketing’s recruitment efforts and increase user experience

  • Introduced Agile (Scrum) methodology for digital project management, responsible for hire and management of multiple project management resources on £500,000+ web projects

  • Responsible for maintaining and developing the University’s large estate (80+) of websites, campaign microsites and blogs, whilst managing a team of four direct reports of web/UX design, front-end development and content specialists

  • Established senior digital governance groups to provide leadership and programme level decision making

  • Developed new digital services team to deliver public, intranet and student channels with four direct reports and various indirect reports from across IT and marketing departments (social media, video, photo, content, development, applications)

  • Lead the overall digital capability in the organisation, providing input to Digital Transformation Strategic Plan for £330m Waterside project

  • Created a cloud-based digital strategy to deliver public & private communications capability for long-term growth and continual change. Introduced SharePoint 2013, Office 365 and Azure hybrid cloud model.

Interim Application Support Manager (University of Northampton, UK)

06/2014 – 08/2014

  • Leading a team of 16 direct reports of database and application specialists (Oracle, SharePoint 2013/Azure, Unit4/QL and Agresso), and a project team of six direct reports for a major digital project

  • Responsible for creation of digital operations team to facilitate content separation project and the introduction of staff intranet and student portal (SharePoint 2013 in Azure)

Web Project Manager (University of Northampton, UK)

10/2012 – 06/2014

  • Responsible for business as usual and project management of websites for the University of Northampton’s internal customers and a team of two direct reports

  • Requirements gathering and business analysis for business-critical enterprise scale web project

Digital Marketing & Project Manager (eCross GmbH, Germany)

09/2005 – 05/2008

  • Delivered improvements to operational processes, increasing product development turn-around times and driving growth through more effective marketing

  • Delivered a new web application using Agile project methodology and built around an API/modular framework to plug-in telecommunications services (e-commerce, reseller portal, CMS)

Senior Digital Project Manager & Director/Founder (be braver Ltd, UK)

06/2008 – present

  • Senior digital technology consultant to private investment groups in London, analysis and advice to the management of technology businesses to establish value proposition and de-risking delivery during start-up/seed finance

  • Digital strategy consulting and project manager for public and private projects (e-commerce, content marketing), and social media marketing providing increased efficiencies to existing processes through transformation initiatives

Senior Marketing Consultant & Director/Founder (Brighter Computing Ltd, UK)

09/1999 – 08/2005

  • Digital marketing strategy and execution for small and medium-sized enterprises, providing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) consulting

  • Provided consultancy and project management services to businesses reducing cost base and driving growth through delivery of projects using Agile and Scrum methodology with continuous process improvement at its heart

Marketing Manager & Director/Founding Partner (Communications Network Services, Germany)

03/1995 – 08/1999

  • Founding partner and director in a leading full-service marketing agency focusing on graphic and website design (HTML/CSS/JS), media and video production services to regional clients

  • Responsible for managing four direct reports and delivering client’s programmes and marketing objectives

 

Technical Skills

Project and Change Management (Methodology and tools)

Agile, Scrum, Kanban, Waterfall and Prince2, JIRA, Basecamp, Trello, Zenkit, Taiga, MS Project, Trac

Website Design (UX/UI) & Development

HTML5, CSS3, JavaScript (JQuery, Prototype), Basic working knowledge of PHP, Go, and Perl, CI/CD tools (Docker, Vagrant, Wercker, Jenkins)

Content Management, CRM & E-Commerce

Sitecore XP8, Wordpress, Drupal, SharePoint 2010 & 2013 (including Office 365), Microsoft Dynamics, Hubspot, SugarCRM, Magento, Salesforce CRM, Akero, Silverstripe 4

Web Servers & Operations

Linux (Ubuntu / Debian / CentOS), Nginx, Apache, PHP-FPM & HHVM (Hip Hop), MySQL, Docker, XEN, Windows Server 2003-13, PowerShell, Bash, VMWare, Git (includes but is not limited to Bitbucket, github/lab), Configuration Management (including Bash scripting, Puppet, Ansible & Salt)

Digital Marketing & SEO

Zapier (Marketing Automation and Integration),Google Analytics & Tag Manager, SEM Rush and a variety of SEO tools, Hotjar heat mapping, Yoast SEO for Wordpress, Klipfolio Dashboards

Video Production

Disk-based, digital high definition acquisition (XDCAM HD, etc.) and editing using Final Cut Pro, Adobe Premiere and Avid, solid sound and set-up lighting skills

Productivity & Office

Slack, Google Apps, MS Office 365 Suite, Adobe Creative Suite

 

Certifications

ITIL® Foundation (v.5.3)